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The artist gives twenty-five thousand pounds cash award to small live spaces

The singer holding Mercury Prize in his hometown
The musician won the honor recently in Newcastle

The star has donated the entirety of his twenty-five thousand pound award prize money to the trust for venues, which works to save the UK's grassroots live music spots.

He was awarded the award on October 16 as his third album People Watching was declared the outstanding release of the previous year.

The musician has opted to donate the funds to the Music Venues Trust, in acknowledgment of the vital role local spots played in his initial steps.

"I couldn't be pursuing this success if it weren't for all the gigs I performed around the area, and elsewhere, when I was starting out," said Fender. "These venues are iconic, but they are struggling."

From early 2023 onward, more than 150 of these spaces have ceased operations – approximately 16% of the entire UK sector.

In the last year, well-known musicians such as Pulp, Coldplay, Katy Perry and Ed Sheeran have all backed the Music Venues Trust in its initiatives to support the industry, by adding a modest fee to their admission fees, which goes to help independent venues.

Fender also participated, generating more than £100,000 on his live tour to assist numerous small stages across England, Scotland, and Wales.

The donation assisted venues that were dealing with potential shutdown due to issues stemming from floods, fires and personal losses, as well as permit problems, legal disputes and noise complaints.

Some locations obtained monetary aid in upgrading infrastructure and technical equipment that directly benefitted artists and concertgoers.

"The idea that money from performances in major spaces backs the local stages, where it all starts for artists like me, is just logical," Sam Fender has commented.

The band Pulp in concert
Pulp are one example who donated their honor funds to good causes

Fender is not the first artist to donate his award winnings to good deeds.

Back when the band received the prize in the year 1996 for their record the album, vocalist Cocker announced that the group would donate their cash to the charity War Child.

In 2002, artist she shared her prize among several charities, such as the NSPCC and a charity for Sickle Cell.

"Additionally, I contributed a £1,000 to the center, to their gymnastics program, because I trained in gymnastics when I was growing up and they needed updated gear," she explained to the media.

Previously, the band gave their prize money to the community center that developed their group, in addition to other independent music bodies.

Additionally winners that year M People gave their prize to a MS organization after a friend was diagnosed the condition.

"Receiving the award was sufficient," stated artist the singer. "The prize was the cherry on top but we didn't need the extra, because we had the cake. So our success affected the lives of others."

Last week, the trust revealed it had rescued a couple of grassroots venues in the South East, by transferring them to local control.

The Joiners in Southampton and The Croft in Bristol were bought under the community ownership initiative, which is funded by a national body and music fans who acquire "shares" in the properties.

KC
The writer

Kristina Conley

A UK-based business strategist with over 15 years of experience in enterprise technology and digital transformation.

Areon Enterprise Blog

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